Updated January 2nd, 2023
Did you know you can use emojis in SEO Page Titles & Meta Descriptions? A fun SEO fact you should totally save 🔽 or bookmark.
Using emojis in page titles and meta descriptions can help you stand out from the other results in Google search result pages - let's face it, even as 30+ year olds we still love and use emoji's regularly to add a dash of personality and fun to otherwise boring text, copy, messages etc.
A simple emoji can make a HUGE difference to tone and brand voice - yes, that tiny little wink face or dancing lady can quickly convince your reader that you're fun and cheeky, and that might be all that's needed to get them to click through to your website instead of your competitors 😜
I was recently writing meta tags for a clients website who sell 'cheeky' bath and body products and I wanted to find a way to help her listing in Google search results pages, to try and increase visibility and CTR (click-through rate).
Her copy was good, but it needed a little extra - some spice, if you will.
Let's use their body scrubs product for example - the aim is to stand out, give off a very cheeky vibe to lure the user to click on their website via Google - which meta description is more appealing:
THIS:
Kick-arse booty-lovin body scrubs. Natural & handmade to keep your body clean and your mind dirty.
OR THIS:
Kick-arse booty-lovin 🍑 body scrubs. Natural & handmade to keep your body clean and your mind dirty 👅
✅ Fun ✅ Cheeky ✅ On brand ✅ Different ✅ Stands out
Emojis in title tags don't go against any SEO rules either - so why not inject something different into your title tags and see if they attract more clicks?
Emojis can also add personality, fun, and something different to your brand. Not only can they help you to stand out in Google and increase CTR, they can also:
a) Attract your target audience (if the right emojis are used)
b) Improve user-experience
c) Leave a lasting impressions (hopefully a good one!)
👩🏫 Here's some tips for using emojis in your meta tags and content
1. Think about your target audience - will emojis give off the right impression?
2. Carefully select the best emojis - choosing the wrong ones may offend, be off-putting, or be in bad taste
3. Don't over-do it - use emoji's sparingly
Lastly - does using emojis affect your Google rankings?
No. They have zero affect on rankings.
So with this information, will you be updating your meta tags and content with emojis?
😉 🙌 🥳