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Using emoji's in Page Titles & Meta Descriptions

To help you stand out in Google


Did you know you can use emojis in SEO Page Titles & Meta Descriptions? A fun SEO fact you should totally save 🔽


Using emojis in page titles and meta descriptions can help you stand out from the other results in Google search result pages - let's face it, even as 30+ year olds we still love and use emoji's regularly to add a dash of personality and fun to otherwise boring text, copy, messages etc.


A simple emoji can make a HUGE difference to tone and brand voice - yes, that tiny little wink face or dancing lady can quickly convince your reader that you're fun and cheeky, and that might be all that's needed to get them to click through to your website instead of your competitors 😜


I'll be honest with you - it wasn't until 2 days ago when I was writing meta descriptions (MD) for a body & bath product business that uses cheeky and explicit copy in their labels to attract a certain type of buyer


Let's use their body scrubs product for example - the aim is to stand out, give off a very cheeky vibe to lure the user to click on their website via Google - which MD is more appealing:


THIS:

Kick-arse booty-lovin body scrubs. Natural & handmade to keep your body clean and your mind dirty.


OR THIS:

Kick-arse booty-lovin 🍑 body scrubs. Natural & handmade to keep your body clean and your mind dirty 👅


✅ Fun ✅ Cheeky ✅ On brand ✅ Different ✅ Stands out


Emojis in title tags don't go against any SEO rules either - so why not inject something different into your title tags and see if they attract more clicks? ✌🏻

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I am fortunate to live and carry out my work on Djadjawurung land. I pay my respects to elders past and present and I acknowledge that sovereignty was never ceded. This land always was, and always will be Aboriginal land.

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