web design for service-based businesses

I design & build custom designed websites that tells your story, encapsulates your ideal client/customer, & leaves a memorable, lasting impression. 


Why does your business NEED a website & what does a website *actually* do?

Think of your website as your very own digital home; it represents you/the business owner, your brand, your values, your personality, your tone of voice, and your amazing services & products.

Your digital home should be a beautiful space that feels welcoming, warm, inviting & attract the right kind of visitors (the people that you want to work with or buy your products). 

When you welcome your visitors to your digital home, you want them to behave a certain way that helps them to feel welcomed and supported, safe, and that they're in the right place and you can solve their problems. 

But you also want Google to notice these behaviours.

Such behaviours can include but are certainly not limited to:

  • Spending quality time on your website 

  • Clicking around & browsing your multiple pages

  • Reading your blog

  • Engaging with your content

  • Interacting with your website features

  • Completing your quiz

  • Add to cart, sign up, download, fill in a form...

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website package & inclusions for service-based businesses


From design brief to bespoke build that fits you like Cinderella's missing shoe, your website package includes:

Custom designed website (no templates here!)

Smart, strategic design to get your user visually & mentally engaged with your content and gently nudge them to you conversion pages

Responsive on all device types

SEO savvy - mobile-friendly, optimised imaged, custom 404 error page, friendly URL's, simple navigation, low site speed low and more

No coding required - I use code-free platforms to make it easier for you to manage your own editing without needing to know how to code

Custom Instagram links page (see-ya later, Linktree!)

Thorough & meticulous keyword research and implementation to get you ranking on Google for your best search terms

Google tools connection - Google Analytics & Search Console to track and monitor your website and SEO performance

Third party app integration - email marketing subscriber forms, booking systems (such as Calendy), course sign up forms etc

Personalised video training to give you the knowledge, skills and tools to manage your own website and learn how the platform works, and make your own changes etc

On-going support - you've got me for life! My door is always open to help you with your website and/or SEO when you need it

DO WE GO TOGETHER LIKe disney & happily ever after?


You have all your branding elements/brand kit ready to handover (not just a logo)

You have all of your your website copy written and ready to send to me

You have all of your website imagery sorted, including profile photos, background images, banner images, filler content, headshots etc

You're willing to give me full creative and design freedom that also meets your website needs

You love my previous website work, my style and how I operate

Your budget fits in with my pricing from $4,500


You haven't yet written or hired a copywriter write your entire website

You don't yet have a branding kit or any branding assets 

You don't yet have any imagery for your website

You're not 100% sure of your services/offerings yet and need more time to figure it all out

You don't love my previous work, my style, my timeframes or how I work

You want a website without SEO

You want a Wordpress website

Your budget is under $4,500


Up to 8 Pages

Up to 8 pages included which could include:

  • Home

  • About

  • Services (with a dropdown menu for individual service pages if needed)

  • Blog

  • Info

  • FAQ

  • Bookings/Appointments

  • Policies

  • Portfolio

  • Gallery

  • Intake page

  • Contact

Page structure will be determined during quote process, the above pages are just examples. 

What you need to bring to the party


  • Minimum 300 words per page, optimised for keywords


  • For banners, static images, service images, about us images, branding images etc

  • Must be optimised for web; large file sizes are not accepted, keep images under 100KB each and provided in PNG or JPEG format only 

  • If you need help with obtaining stock images I can help source these but I prefer you find the images (check out or


  • Logo and alternative logos in PNG format

  • Colour scheme with HEX codes (if you're unsure of hex codes that's OK, as long as I have the colours I can work this out)

  • Icons or vector art if you have them (I can help you with this if needed)

  • Preferred font types

  • Graphics (website banners, gifs, animations etc)

  • Any other branding or style guide assets

Project Timeline

5-6 weeks from concept to completion. Here's a quick breakdown of what happens each week


Home page concept is designed and send to you for approval - if a second concept is required this will add on an extra week

WEEK 2-3

After the home page concept is approved, the rest of the pages are built at this stage


A full site preview is sent to you for feedback and tweaks are made as necessary, and resent back to you for final approval


Any final tweaks are made, mobile site is built and SEO is completed 


Website handover is commenced - this includes transferring your website to you, connecting your domain, setting up website hosting, connecting to Google Analytics & Search Console, FB pixel installed etc. and you receive my website launch guide, SEO guide, recorded training videos etc. 

The site may go Live in this week or if you would like to hold off until a later date that's OK as the site is fully ready and handed over to you. 


from $4,500 + GST

This is for up to 8 pages - need extra pages?

Add $300 per extra page

Need to hash things out with me first?

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"From 'go to whoa' Karlie from Techno Bird was transparent, informative and supportive. She was reassuring throughout the whole process, and I had complete trust that she was developing a site that would catapult my brand and business... and it has!"

"Karlie from Techno Bird was a dream to work with. From start to finish, she was professional, approachable, and communicated well every step of the way. Nothing was too hard for her.


The end product is far beyond what I could have imagined and I am SO HAPPY with my website."

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