web design for service-based businesses

I design & build custom designed websites that tells your story, encapsulates your ideal client/customer, & leaves a fulfilling & lasting impression. 


Why does your business NEED a website & what does a website *actually* do?

Think of your website as your very own digital home; it represents you/the business owner, your brand, your values, your personality, your tone of voice, and your amazing services & products.

Your digital home should be a beautiful space that feels welcoming, warm, inviting & attract the right kind of visitors (the people that you want to work with or buy your products). 

When you welcome your visitors to your digital home, you want them to behave a certain way that helps them to feel welcomed and supported, safe, and that they're in the right place and you can solve their problems. 

But you also want Google to notice these behaviours.

Such behaviours can include but are certainly not limited to:

  • Spending quality time on your website 

  • Clicking around & browsing your multiple pages

  • Reading your blog

  • Engaging with your content

  • Interacting with your website features

  • Completing your quiz

  • Add to cart, sign up, download, fill in a form...

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website package & inclusions for service-based businesses

From design brief to bespoke build that fits you like Cinderella's missing shoe, I walk with you and set you up for digital success with:

The backbone of SEO - making sure you get found on Google by the type of people you *want* to find you


A how-to guide to tick off every must-have on Google’s list. 


  • Google Analytics

  • Search Console

Such as your Facebook pixel, email marketing sign up forms (mailchimp, active campaign etc). 

I help you to plan and organise all your website content from copy, images, branding assets etc. 

Leave the domain and hosting registration to me so you don't have to worry about it

Custom training so you can get your head around SEO for your business growth

I have a group of fab creative friends to help us with any copywriting, graphic design, photography or branding needs


When and if you need it, I'm always here for you. 

I don't just build your website then ghost you.


I'm with you all the way.You can come back to me whenever you need - whether you have a question, need some editing help, want to expand your website, need help with SEO, or just need a caring ear. 


Up to 8 Pages

Up to 8 pages included which could include:

  • Home

  • About

  • Services (with a dropdown menu for individual service pages if needed)

  • Blog

  • Info

  • FAQ

  • Bookings/Appointments

  • Policies

  • Portfolio

  • Gallery

  • Intake page

  • Contact

Page structure will be determined during quote process, the above pages are just examples. 

What you need to bring to the party


  • Minimum 300 words per page, optimised for keywords


  • For banners, static images, service images, about us images, branding images etc

  • Must be optimised for web; large file sizes are not accepted, keep images under 100KB each and provided in PNG or JPEG format only 

  • If you need help with obtaining stock images I can help source these but I prefer you find the images (check out or


  • Logo and alternative logos in PNG format

  • Colour scheme with HEX codes (if you're unsure of hex codes that's OK, as long as I have the colours I can work this out)

  • Icons or vector art if you have them (I can help you with this if needed)

  • Preferred font types

  • Graphics (website banners, gifs, animations etc)

  • Any other branding or style guide assets

Project Timeline

6 weeks from concept to completion. Here's a quick breakdown of what happens each week


Home page concept is designed and send to you for approval - if a second concept is required this will add on an extra week

WEEK 2-3

After the home page concept is approved, the rest of the pages are built at this stage


A full site preview is sent to you for feedback and tweaks are made as necessary, and resent back to you for final approval


Any final tweaks are made, mobile site is built and SEO is completed 


Website handover is commenced - this includes transferring your website to you, connecting your domain, setting up website hosting, connecting to Google Analytics & Search Console, FB pixel installed etc. and you receive my website launch guide, SEO guide, recorded training videos etc. 

The site may go Live in this week or if you would like to hold off until a later date that's OK as the site is fully ready and handed over to you. 


from $4,500 + GST

This is for up to 8 pages - need extra pages?

Add $300 per extra page

Need to hash things out with me first?


"From 'go to whoa' Karlie from Techno Bird was transparent, informative and supportive. She was reassuring throughout the whole process, and I had complete trust that she was developing a site that would catapult my brand and business... and it has!"

"Karlie from Techno Bird was a dream to work with. From start to finish, she was professional, approachable, and communicated well every step of the way. Nothing was too hard for her.


The end product is far beyond what I could have imagined and I am SO HAPPY with my website."