You need a keyword strategy if:
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You're building a new website or you have a new website and want it to get found on Google
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You have a website but it's not getting found on Google
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You have a website and it's getting found on Google by the wrong people
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You have a website and it's getting found on Google by the wrong people and you're not getting any conversions on your website
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You had a website built but your web designer/developer didn't optimise it for SEO
What's a keyword strategy and why do you need one?
A keyword strategy outlines the specific search terms (keywords) that your target audience is likely to use to find businesses like yours.
By understanding these keywords and incorporating them strategically, you can improve your website's ranking in search engine results pages/Google (SERPs) and attract more suitable/qualified traffic.
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By investing in a well-developed keyword strategy, you can ensure your website is speaking the language your ideal customers understand, ultimately leading to more business growth.
What's involved in a keyword strategy
You will have the option to implement your keyword strategy yourself or by your own web designer, or I can implement it for you (on any website platform).
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e-Commerce websites
A quote will be provided after discussion with you. Options for just having categories/collections included in your strategy and individual product page optimisation will be discussed prior.
Website/SEO Review
Looking at how your website and SEO has been performing over the last 12 months (if you already have a website)
Competitor Research
Because at the end of the day, you need to out-rank and out-perform your competitors on Google if you want that number 1 spot
Sitemap Strategy
Creating a website sitemap to ensure your website and keywords match well
Meta Tags Written
Page titles, meta descriptions, and heading 1 tags will be written for you along with image alt tag guidance.
A PDF Report
A PDF with the review of your past 12 months website and SEO performance is provided
Strategy Spreadsheet
Your actual keyword strategy with all your pre-written meta tags is provided to you on a master spreadsheet
"My website traffic has since increased 8333% since Karlie took over my SEO"
- Sandhya, Onwards & Upwards Psychology
Looking for an SEO partner for your business?
Copywriters - looking to outsource the keyword research part of your copywriting services? Let's partner up!
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Marketing professionals - wanting to include or add keyword research and strategy for your clients? Partner with me and let's give your clients more value than ever!
What happens if you don't have the right keywords in your website?
๐ป Your website will be invisible in Google
Search engines like Google use keywords to understand the content of your website. If your keywords don't match what potential customers are searching for, your website will rank lower in search results, making it harder for people to find you.
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When you have the right keywords in your website
Your website will ranking higher in Google and will result in a higher CTR (click-through rate)
๐ You will see low website traffic
Lower search engine rankings mean less organic traffic to your website. This can significantly impact your website's visibility and potential customer reach.
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When you have the right keywords in your website
You have a much higher likelihood of ranking higher in Google, leading to increased organic traffic.
๐ Users will have a poor experience
If visitors land on your website through irrelevant keywords, they'll likely leave quickly, as the content won't match their search intent. This can lead to higher bounce rates and lower engagement on your website.
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When you have the right keywords in your website
By using keywords that match the interests of your target audience, you attract visitors who are more likely to be interested in your products or services.
๐ Your website conversions will be low
Low or no conversions - enough said.
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When you have the right keywords in your website
Targeted traffic leads to higher conversion rates, as visitors are already interested in what you offer.