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Community & membership for brands & small businesses

Master your website marketing with a hybrid approach - group & 1:1 personalised mentoring to help you thrive online.

RE-LAUNCHING FEB 2025

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"The Aviary has been exactly what I've needed to get my business back on track & grow my online presence!"

Hear from our  members

Masterclasses

Monthly masterclasses dedicated to teaching you skills in website & digital marketing + business growth

Monthly Website/SEO Insights Check-In

Get monthly insights on how your website/SEO is performing

Self-paced video tutorials & trainings

Learn what you need, when you need to, with pre-recorded video tutorials on website & SEO tools 

Industry Expert Speakers

Learn from the best in biz in our live monthly masterclasses & self-paced training & tutorials

Members-only Facebook group

The place to network, collaborate and promote your business.

Online Co-working sessions

Kicking isolation to the curb, we'll jump online once a month for guided joint co-working sessions

1:1 Personalised Support

Monthly open house - once a month I will open my Mentoring Room for you to jump in and ask me up to 3 questions related to your website, SEO, content & digital marketing

Templates & Resources

Access templates & resources to use and improve your website, SEO and content marketing

Membership Perks

Meet some of The Aviary members

The Aviary offered exactly the kind of support I was after

"I signed up to The Aviary as soon as I heard about it, knowing my website could benefit from some much-needed improvements. As a small business owner and mum, I created my own website because I couldn't stretch the budget for a professional web designer or SEO manager. I knew my SEO needed a lot of work, and The Aviary offered exactly the kind of support I was after.

 

Since joining, I've noticed some positive changes in my analytics, which has been so encouraging. What I love most is that Karlie takes the time to truly understand your needs; you’re more than just a number to her. She’s always there to offer guidance, and it’s clear she’s genuinely passionate about helping people succeed.

 

For anyone wanting to improve their online presence, I can’t recommend The Aviary enough!"

- Karen from Karen's Job Services

The Aviary is a membership like no other. 

The Aviary is more than just a membership; it's a thriving community of ambitious women in business seeking the support of like-minded business owners + private coaching to help illuminate their brand online.

Would you like fries with that?

Unlike other similar memberships, the gem in this jam is getting regular website marketing reviews that help you to continuously improve and grow your digital presence across your website, SEO, and content marketing. 

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The Aviary is a space where you can (and will)

Connect & collaborate with other like-minded business owners & industry experts

Learn new skills to apply to your business and your life 

Be part of a supportive, inclusive, diverse & nurturing community

Not be afraid to share your ideas, thoughts, seek feedback & gain clarity on your services, products, offers & more

Access live masterclasses + self-paced short courses and tutorials

Download and access super helpful and practical resources

Get the best of both worlds with group mentoring/training and personalised support

Discover new things about your self and growing a business that you never knew about!

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Beth Padgham

Brand and Web Designer

- Media Aveue

Beth is all about creating beautiful brands and offering bold graphic design services for women rocking their business game.

Masterclass topic

How to build a brand that won't be ignored

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Ami Williamson

Slightly evil AI-obsessed copywriter

- Damn Write

Ami is a highly experienced copywriter who offers 'Hype-free creative AI advice for the curious, the skeptical and the eternally overwhelmed'

Masterclass topic

Turning AI into your creative assistant

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Leah Selfe

Productivity expert

- The Productivity Queen

Leah is all about helping mums build a business & life minus the chaos using systems, strategy & unconventional productivity.

Masterclass topic

Kicking procrastination to the curb!

Shay Bianco

Small Business Marketer

- Shay Bianco Consulting

Shay is a 20 year marketing expert who is all about cutting the bullshit and helping us figure out what kind of marketing actually works for our business and audience.

Masterclass topic

How to create a killer website launch strategy

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Meet the founder

Hi! I'm Karlie. Founder of The Aviary which is the sister to my other business, Techno Bird. 

 

Over the last decade, I have helped countless brands and business owners to start, improve and build their online presence through web design & SEO services. 

 

Along the way I have also gained skills in content creation, copywriting, social media management + other digital marketing avenues.

 

What really lights my fire is creating close, transparent, and real relationships with business owners and being that person they can turn to at all stages of their business, knowing they will NEVER be judged and that there's no such thing as a 'silly question'. 

As a Manifestor, I'm designed to teach and connect. And that is really what the crux of creating The Aviary was and is, about. 

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FAQs

  • 12 months, starting from the day you join. 

    1. You will receive a welcome email from me to confirm your membership which will include information on accessing the self-paced tutorials and miniclasses hub (which I will call The Aviary Learning Hub)

    2. You will get the schedule of the upcoming live masterclasses and how to access those each month and pop them into your calendar

    3. You will get a link to join the members-only Facebook group

  • Yes - if you are on a monthly membership payment. 

    No - if you are on a yearly membership payment. 

  • No, sorry! 

  • Your membership starts the day you join and ends 12 months later :) 

  • Yes - all live masterclasses will be recorded and available to watch during your membership timeframe. 

  • All business types - service based or product based, whether you're new to business or established. We're all here to learn!

  • Yes, you can join any time. 

  • All live masterclasses will be held in Butter - like Zoom but way better! 

    All mini masterclasses/trainings/tutorials that are pre-recorded will be available in a membership page on my website which you will create a login and password to after you join The Aviary. 

  • I use something called Butter - it's like Zoom but WAY better! 

    All 1:1 sessions + monthly masterclasses will be live + recorded in Butter.

    Each member is given their own private Room on Butter that is not accessible to anyone but you and me. Your room is where you will find all your extra 1:1 mentoring sessions that you book in, notes, summaries and action lists etc. 

    You do not need to pay for Butter as part of The Aviary, you will be provided access. 

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JOIN THE WAITLIST FOR FEB 2025

Meet Your Industry Experts - More Will Be Revealed Very Soon!

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Kylie Broadfoot

KMB Coaching - Human Design

Kylie is a Human Design for Business coach and mentor. Kylie help you to grow your business authentically so you amplify your impact in the most natural way for you.

Masterclass topic

Human design for business success

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Lisa Turner

Xero Bookkeeper

- Accounted For You

Lisa is the Director of Accounted For You is a certified Xero bookkeeper helping female-led businesses to flourish

Masterclass topic

Know your numbers

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Casey Bryan

Google Ads Specialist

- Grand Cru Digital

Casey is a seasoned Google Ads and SEO specialist, Google Partner and owner of successful blog, The Travelling Corkscrew

Masterclass topic

How to get started with Google Ads and make them work for you!

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Ami Williamson

AI Copywriter

- Damn Write

Ami is a self-confessed AI-obsessed word fiend offering hype-free creative AI advice for the curious, the skeptical and the eternally overwhelmed.

Masterclass topic

Using AI to figure out your brand voice

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Shay Bianco

Marketing Expert

Don't launch your website to crickets - Shay will teach us how to create a website launch strategy before you launch your website.

Masterclass topic

Creating a killer website launch strategy

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Sez

Sustainable Website Designer

- Whale Tail Digital

Did you know that your website has a carbon-footprint? Sez will teach us about eco-friendly websites and what they don't tell you about your websites impact on the planet.

Masterclass topic

How to create an eco-friendly website

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Bec Stenner

Social Media Strategist

- Creative Seed Co

Ami is a self-confessed AI-obsessed word fiend offering hype-free creative AI advice for the curious, the skeptical and the eternally overwhelmed.

Masterclass topic

Using AI to figure out your brand voice

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Karlie Plowman

Website Marketing Specialist

- Techno Bird

It's me, Hi!

Masterclass topic

Website marketing that works

Some of the Masterclasses, Miniclasses & Self-Paced Tutorials

SEO/Website-related 

  • Optimising your website for more Google love

  • Optimising your website for more conversions

  • How to DYO (do your own) Keyword Research

  • On-page SEO 101

  • Off-page SEO 101

  • How to create a website home page to keep users engaged

  • Creating a killer website launch strategy

  • An introduction to Google Analytics 

  • An introduction to Google Search Console

Content Marketing 

  • Blogging for SEO

  • Optimising your blog posts for better reach

  • Repurposing your blog content across other platforms

  • Marketing strategies for service-based businesses

  • Common blogging mistakes

Branding & Business Growth

  • Human Design for Business Success

  • Know your numbers - GST, TAX, PAYG, oh my!

  • Photography & visual storytelling for your brand

  • Using AI to figure out your brand voice

  • Become a productivity princess

Marketing

  • How to get started with Google Ads and to get them working for your business

Self-paced tutorials 

  • An introduction to SE Ranking - SEO tool

  • SE Ranking - The Competitor Research Tool

  • SE Ranking - The Keyword Research Tool

  • SE Ranking - The Content Finder Tool

  • SE Ranking - The Website Audit Tool

  • Get to know Wix

  • Get to know Squarespace

  • Get to know Showit

  • Service pages do's and don't (website)

  • About page do's and don'ts (website)

  • The power of FAQ's and why they're an SEO powerhouse

✨ More will be announced and added regularly!

GET A TASTE

3 Month Subscription
$100 p/m x 3 months

For those who want to see what it's all about without committing to 12 months. You're welcome to add another 3 months at the end of your initial 3 months if you're loving it!

INCLUSIONS

  • ​Access to monthly masterclasses

  • Self-paced mini masterclasses

  • Access to self-paced tutorials

  • Members-only Facebook group

  • Monthly online guided co-working days

  • Access to the Resources Hub

  • Monthly 'Open House' I will open my Mentoring Room for you to jump in and ask me up to 3 questions related to your website, SEO, content & digital marketing

  • Option to book in a 30 minute private mentoring session when you need it (an extra fee applies for each session)

LET'S DO THIS

12 Month Subscription
$100 p/m for 12 months

INCLUSIONS:

  • Access to monthly expert masterclasses

  • Self-paced mini masterclasses/training/tutorials

  • Private members-only Facebook group

  • Regular opportunities to network with members

  • Monthly online guided co-working sessions

  • Access to the Templates & Resources Hub

  • Open House once a month I will open my Mentoring Room for you to jump in and ask me up to 3 questions related to your website, SEO, content & digital marketing

  • Option to book in a 30 minute mentoring session when you need it (an extra fee applies for each session)

EXTRA SUPPORT

Yearly Subscription
$1,600 p/y

For those who want extra support from me throughout the year - this option includes Quarterly Website/SEO Performance Reviews along with personalised videos walking you through your reviews, offering you action items and things to work on/address/implement each quarter. 

​INCLUSIONS:

  • Monthly expert masterclasses

  • Self-paced mini masterclasses/training/tutorials

  • Private members-only Facebook group

  • Regular opportunities to network with members

  • Monthly online guided co-working sessions

  • Access to the Templates & Resources Hub

  • Open House once a month I will open my Mentoring Room for you to jump in and ask me up to 3 questions related to your website, SEO, content & digital marketing

  • Get monthly 1:1 advice with voice chat support

  • Option to book in a 30 minute mentoring session when you need it (an extra fee applies for each session)

Investment

The Aviary will kick off in FEBRUARY 2025

Membership options below - join the waitlist for when the Aviary re-opens in Feb 2025

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