One of the biggest misconceptions about blogging and SEO is that you just have to have a blog on your website and you tick off that blogging/SEO box.
🙅🏻♀️ Unfortunately, just by having a blog on your site doesn't give you any SEO superpowers - there are a number of things your blog needs to do in order for it to be beneficial to SEO, including:
🙋🏻♀️ Your blog posts need to provide value to your audience
🙋🏻♀️ Your audience need to interact/engage with your blog posts by commenting on them or sharing them
🙋🏻♀️ Your blog needs to generate website traffic
🙋🏻♀️ Your blog posts are optimised for SEO - making sure you have an appropriate title, description, images have alt titles
🙋🏻♀️ You utilise your keywords in your blog posts
Other things you can do to optimise your blog include:
🔗 Adding links throughout your posts that lead to other related posts
🔗 You could add a "related posts" section at the end of each blog post to encourage clicking through to other posts
🖼️ Add images, graphics, GIFs and other types of content within your posts, rather than them being just walls of text
Did any of these surprise you?