Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions.
Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors.
One of the biggest misconceptions about blogging and SEO is that you just have to have a blog on your website and you tick off that blogging/SEO box.
Unfortunately, just having a blog on your site doesn't give you any SEO superpowers - there are a number of things your blog needs to do in order for it to be beneficial to SEO, including:
Your blog posts need to provide value to your audience
Your audience needs to interact/engage with your blog posts by commenting on them or sharing them
Your blog needs to generate website traffic
Your blog posts are optimised for SEO - making sure you have an appropriate title, description, images have alt titles
You utilise your keywords in your blog posts
Other things you can do to optimise your blog include:
🔗 Adding links throughout your posts that lead to other related posts
🔗 You could add a "related posts" section at the end of each blog post to encourage clicking through to other posts
🖼️ Add images, graphics, GIFs, and other types of content within your posts, rather than them being just walls of text (although this depends on the type of content your website users/audience likes to interact with).
A blog may not necessarily be right for you - just because blogs can be great for SEO, if they're not something that your audience/clients/customers seek from you, then you don't have to have a blog. Maybe your audience prefers YouTube videos and that's the type of content they engage with - YouTube itself is a search engine, so if that works for you then stick to that.
It will always depend on your business and your target audience/market - just because blogs are working for someone else, doesn't mean they will for you.
But of course, do your research and find out if your audience would benefit from blogs, and also consider whether you need more website traffic or want to get found on Google search for more relevant terms to expand your reach, then a blog could work for you.