The biggest misconception of blogging and SEO

One of the biggest misconceptions about blogging and SEO is that you just have to have a blog on your website and you tick off that blogging/SEO box.

Unfortunately, just by having a blog on your site doesn't give you any SEO superpowers - there are a number of things your blog needs to do in order for it to be beneficial to SEO, including:

🙋🏻‍♀️ Your blog posts need to provide value to your audience

🙋🏻‍♀️ Your audience need to interact/engage with your blog posts by commenting on them or sharing them

🙋🏻‍♀️ Your blog needs to generate website traffic

🙋🏻‍♀️ Your blog posts are optimised for SEO - making sure you have an appropriate title, description, images have alt titles

🙋🏻‍♀️ You utilise your keywords in your blog posts

Other things you can do to optimise your blog include:

🔗 Adding links throughout your posts that lead to other related posts

🔗 You could add a "related posts" section at the end of each blog post to encourage clicking through to other posts

🖼️ Add images, graphics, GIFs and other types of content within your posts, rather than them being just walls of text

Did any of these surprise you?