First, what is a broken link?
- A link on your website that, when clicked, takes the user to a 'dead' page, a 404 error, or the wrong page or section of your website
Why is this bad for SEO?
- It creates a poor user-experience; the person clicks on your link, is taken to a dead page or 404 error, so they're likely to either not convert on your website, or exit your site immediately. No lead or sale for you, and the user doesn't buy from you