First, what is a broken link?
- A link on your website that, when clicked, takes the user to a 'dead' page, a 404 error, or the wrong page or section of your website
Why is this bad for SEO?
- It creates a poor user-experience; the person clicks on your link, is taken to a dead page or 404 error, so they're likely to either not convert on your website, or exit your site immediately. No lead or sale for you, and the user doesn't buy from you because your website didn't work.
- Google scans your site for broken links and if they find any, they penalise your website and this can affect your Google ranking.
So, how do you check your site for broken links? Watch the video for my quick trick to analyse your website's internal links - no paid tools are needed, get your results in seconds.
How did you go - any broken links on your site? Tell me in the comments how you found this video, and the tool.
PS. Do you know anyone that might also get some benefit from this tutorial? Share it with them, or on your social media and let's spread the free tutorial love!