Do you ever check your website numbers and stats? For example - do you know how people are finding your website, how many page visits you're getting, which pages of your site are performing best, what your bounce rate is?
Understanding even just the basics of your website and SEO performance is going to give you such a big advantage when it comes to digital marketing - without knowing your numbers, you won't be able to grow your business online to it's full potential.
Your numbers and stats will literally tell you how to grow your business, so that you don't have a to guess (which will lead you to tears, trust me).
You should be checking on your stats at *least* once per month - free tools like Google Analytics even send you a summary report to tell you what's happening with your website and SEO either daily, weekly or monthly.
Then there are paid platforms like SEMrush, AHREFS, Ubersuggest etc, that give you a super in-depth analysis of your digital performance if you're keen learn more than that basics (and even if you want just basics, these platforms cater to you too).
The point is - if you want to grow your digital presence, make informed, smarter decisions when it comes to your website and SEO? Learn your numbers, read that data, and be consistent with your check ins. Don't ignore it because it seems too hard or you don't know how to use Google Analytics, there are a plethora of free tutorials out there - including mine!
🔗 Click HERE for instant access to my free Google Analytics Bootcamp - it will teach you 5 different elements of GA to help you understand the platform better and how effective it can be.