Small business owners in 2025 will likely be embracing a variety of popular and new marketing tactics to reach their target audience and drive growth. In this series I'm exploring those trends, some of which are not new but will grow significantly in 2025.
Small businesses are increasingly turning to technology to stay competitive and reach their target audience. One of the most transformative trends shaping the future of website marketing is the integration of Artificial Intelligence (AI) and Machine Learning (ML).
Understanding AI and ML
AI and ML are not buzzwords; they represent powerful tools that can revolutionise how businesses operate. AI refers to the simulation of human intelligence in machines, while ML is a subset of AI that involves training computers to learn from data and improve their performance over time.
AI tools for small businesses that you might already be familiar with include:
AI-powered content generators
These tools can help create high-quality content, such as blog posts, social media captions, and product descriptions. For example:
Google Gemini: Known for its versatility, Gemini can perform tasks like writing different kinds of creative content, translating languages, writing different kinds of creative content, and even writing code.
ChatGPT: This model is particularly skilled at generating human-like text, making it well-suited for tasks like writing stories, poems, scripts, musical pieces, email, letters, etc. It can also translate languages, write different kinds of creative content, and answer your questions in an informative way.

Chatbots
Building a chatbot can provide 24/7 customer support and improve engagement. They can provide instant customer support, answer frequently asked questions, and even assist with sales.
Examples of specific tasks chatbots can perform for small businesses include:
Answering frequently asked questions
Providing product information
Processing orders and returns
Scheduling appointments
Handling customer complaints
Providing customer support after hours
Offering personalised recommendations
Capturing leads
Upselling and cross-selling
Collecting customer feedback
Marketing automation platforms
Many marketing automation platforms now incorporate AI features to optimise campaigns and deliver better results, and have revolutionised the way businesses engage with their customers. By automating repetitive tasks, these platforms save time, improve efficiency, and deliver better results.
Some examples of such platforms that use AI include:
HubSpot: Known for its user-friendly interface and comprehensive suite of marketing tools, HubSpot incorporates AI-powered features like predictive lead scoring and personalised marketing.
ActiveCampaign: ActiveCampaign combines marketing automation with CRM capabilities, providing a comprehensive platform for managing customer relationships.
Drip: Drip is a marketing automation platform designed specifically for e-commerce businesses, offering features like abandoned cart recovery and customer segmentation.

Grammarly
Grammarly is a popular AI-powered writing assistant that helps users improve their grammar, spelling, punctuation, and overall writing style. It's designed to be a helpful tool for writers of all levels, from students to professionals.
Here is some food for thought on how you could use AI for your small business in 2025
📊 Financial Forecasting
AI can analyse financial data to predict future trends and identify potential risks.
📈 Data Analysis
AI can process large amounts of data to provide insights that can inform business decisions.
📈 Predictive Analytics
AI can predict future outcomes based on historical data, helping businesses make more informed decisions.
🤖 Automation
AI can automate repetitive tasks, freeing up employees to focus on more strategic work.
👱🏻 Lead Generation
AI can help identify potential customers and prioritise leads based on their likelihood to convert.
❤️ Social Media Management
AI can automate tasks like scheduling posts, analysing engagement metrics, and identifying trends.
💬 Personalised Recommendations
AI can analyse customer data to offer personalised product recommendations and tailored marketing campaigns.
The AI tool that I'm using in my business and LOVE

Butter is an all in one virtual collaboration platform that empowers you to run highly engaging and effective collaborative sessions. Butter uses AI to provide users with summaries, transcripts & highlights from your recordings.
I use Butter to record podcast episodes, do website and SEO reviews, client meetings, and website training tutorials. It's like taking minutes in a meeting but you don't have to actually write them yourself, and I LOVE that it automatically generates action items - such a time saver!

Keen to give it a try?
Will you be trying out some of the mentioned AI or ML tools for your business in 2025? Tell me in the comments.
Stay tuned for part 2 of the Website Marketing Trends in 2025 series next week!
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