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How to optimise your website when you have multiple physical locations

A common question that pops up in my inbox, DM's and that I see on FB groups is, "how do I optimise my website when I have more than one physical location?" Here's my advice...⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Say your physio business that has 3 locations (Melbourne, Geelong & Bendigo, for example), how do you optimise your website so that you will appear on Google in all 3 locations?⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Here's what I suggest: ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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1️. Create a page on your website for each location and write content specifically for that location.

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Use locational keywords in the page title, meta description and heading tags for each individual page, and add the location to each of your image alt titles.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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2️. In the first 200 words on your home page, make it super clear that you have 3 locations - bold the locations or change their colour to make them stand out. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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3️. Add 3 buttons on your home page (in the header or footer) that clearly show each location, for example "MAKE AN APPT IN GEELONG" or "CALL OUR GEELONG OFFICE". ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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☝🏼OFF YOUR WEBSITE👇🏼⠀⠀⠀⠀⠀⠀⠀⠀⠀

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✨Create individual Google My Business accounts for each location⠀⠀⠀⠀⠀⠀⠀⠀⠀

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✨Build links to each locational page on your website⠀⠀⠀⠀⠀⠀⠀⠀⠀

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✨Add your business to any local directories such as your shire council's business directory, yellow pages etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

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✨ And lastly, encourage reviews on your Google pages for each location.

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I am fortunate to live and carry out my work on Djadjawurung land. I pay my respects to elders past and present and I acknowledge that sovereignty was never ceded. This land always was, and always will be Aboriginal land.

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